How
to Find, Sponsor, and Retain Leaders to Grow Your
Network Marketing Business
Part III - Retaining Leaders
by Stephan Iscoe
Now
you're ready to concentrate on retaining the
leaders in your organization.
And
this is so simple you'll wonder why attrition is a
problem. There are three key ingredients necessary
for keeping the best people in business with you.
The
first is something we all do and that is to make
sure every new distributor gets a check in their
first thirty days of activity. Make sure they are
working with your duplicable systems and
concentrating on the single daily activity that
will earn them the most. Make certain they have
all the back-office tools, training and marketing
material they need to get started day one. That
first check is great to reinforce belief and build
their personal story of how great the business is.
The
second key is to maintain regular weekly contact.
This can be done via phone, fax, email,
newsletters, post cards, even a private internet
message board or online chat. Your distributors
should get something of value from you every week
- a training schedule, sponsoring tip, article
reprint or newspaper clipping. All of this is
addition to the 1-on-2's, 3-ways, and conference
recruiting calls. Remember to send birthday,
anniversary and holiday greetings.
The
third secret of the professionals is to provide
attention, recognition, and public praise. Honor
your Upline mentors and edify your Successline
distributors. Use your newsletters, conference
calls and company events to congratulate and thank
your leaders. Let them know specifically what you
appreciate most about their contributions.
Celebrate every achievement. Reward your leaders
and let them know they are special. That wraps up
this session.
We've
covered the basic steps of Finding, Sponsoring and
Retaining Leaders that will help you build a
profitable and sustainable business in Network
Marketing.
See
the following resource box for pointers to expert
advice and useful tools.
Don't
forget to read Part
I - Finding Leaders and Part
II- Sponsoring Leaders.
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Stephan Iscoe publishes the MLM Profit Letter, an
online Newsletter featuring tips, strategies, and
secrets that will skyrocket your MLM Profits! Get
12 Free Issues at http://MLMProfit.net,
A Practical Resource for Networking Marketing This
article copyright 1998, Stephan Iscoe, MLMProfit
Network. Permission granted to reproduce, copy
and distribute this article only in its entirety
and including this statement.
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